Data made actionable.

MARKETING & DATA ANALYTICS EXPERTS

Gain a competitive advantage by making confident decisions with your data, reporting, and analytics.

Our Approach —

Data that is…

Actionable

We start with the right question(s) to answer or problem(s) to solve. Our goal is to make a measurable, significant, and positive impact on your business. GKE will work closely with you to enable data analytics as an asset that provides a competitive advantage by driving decisions and actions.

Accessible

GKE will evaluate the data you have or provide an optimal means for collecting the data you need. We often find most organizations have more than enough data from their core software stack to get started.

Accurate

We will transform your data into an ideal state for reporting and analytics. We’ll start with the subject areas that make sense and manage your data in a straightforward, flexible, and scalable way. Whether we’re coming up with simple business logic, defining a key metric, establishing marketing attribution, developing customer lifetime value, or delivering a predictive score, accuracy through disciplined testing and validation is critical to everything we deliver.

Automated

Working in modern data analytic tools, GKE will ensure that your data and reporting are available when, where, and how you need it. There’s no one right way to interact with your information. We provide options and flexibility, ranging from accessing big tables to simple visualizations to colorful dashboards.

Adopted

Most importantly, your data, reporting and analytics must be trusted and used regularly. Adoption doesn't happen at the end of the process. It begins on day one and is integrated into every aspect of what we do. GKE will provide a structured, engaging way for all stakeholders to interpret reporting and know how to make confident decisions.

  • 100+ Client Stakeholders Served

    Including Internet Publishing, Higher Education, Ecommerce, Travel, Financial Services

  • Player Coach Mentality

    When it comes to helping users make decisions or take actions

  • Over 20 Years Experience

    Specializing in digital direct-to-consumer and marketing operations

What Clients are Saying

“Grace’s ability to not only analyze vast amounts of data and information but also translate it into actionable goals was truly remarkable and instrumental to our marketing team’s success.

Grace combines analytical rigor with creative problem-solving, which enabled us to navigate complex projects effectively and led to clear solutions with measurable impact on our campaigns ROI and LTV.

If your business is ready for the next level, Grace will be the one to get you there!

Ambar Jones, Banyan Hill Publishing

Get in Touch!

Schedule a free 1:1 introductory session to discuss your marketing and data analytic needs.

FAQ

  • We offer a full range of data, reporting, analytics, and consulting services with expertise in direct-to-consumer digital direct marketing.

  • We'll start with a free consultation to determine if we're the right partner for you. We believe in a collaborative and iterative process including:  

    • Identifying impactful use case(s)

    • Conducting user-focused research and discovery

    • Developing validated, reporting-ready data

    • Delivering analysis and visualizations

    • Training and consulting to ensure adoption

    Beyond the initial engagement, the focus shifts to operationalization, with a heavy focus on hardening, automation, and expansion of the production environment.

  • Grace Epperson will be your primary contact for visioning, strategy, use case development, project management, training, and consultation. She partners with trusted experts for technical implementation, including data collection, development, engineering, integrations, and warehousing solutions. 

  • Engagements are scoped and priced to suit your needs and budget. We offer:

    • Fixed Cost: set number of deliverables over the project timeline 

    • Time and Materials: set hourly rates with time tracked and billed over the project timeline 

    • Retainer: allotment of predetermined hours per month at a set rate

  • While timelines depend on the project and deliverables, the average initial engagement is around 8 to 12 weeks.

    • Increased revenue

    • Increased customer base

    • More efficient marketing spend 

    • Higher return on investment 

    • Reduced costs

    • Higher operating margins

    • More effective strategic decision making

    • More efficient operational processes

    • Stronger understanding of customers and prospects

    • Enhanced security

Sign up for exclusive updates.